Everyone is talking about retail media like it’s a shiny new thing.
(Meanwhile, the signage in the store itself going, “I literally generate 80% of your sales, but sure, add more budget to the website.”)
I’m rereading an excellent playbook from Broadsign on scaling in-store digital signage networks.
It’s not full of fluff.
It’s not trying to sell you screens.
It doesn’t pretend that this stuff is simple.
It offers proper guidance on how to do it well.
- How to choose the right tech stack without locking yourself in
- The real talk on measurement, content, and operational headaches
- Why “just plugging into a network” might cost you more in the long run
- Using first-party data as a competitive advantage (not just something you say you do)
Everyone is talking about retail media like it’s a shiny new thing.
