Last month, Ocean Outdoor UK and Lumen Research shared the results from their landmark study, ‘The Attention Dividend’.
The biggest takeaways:
→ On average, premium large format DOOH is 5.1x more effective than online formats
→ It holds attention
⤷ 8.2x longer than online display
⤷ 5.5x longer than social media content
⤷ 1.6x longer than online video
→ Video on premium large format DOOH drive 2.5x more brand choice than static content
As per the study, there are 3 tangible payoffs from premium large format DOOH:
1. It drives long-term profitability
2. It boosts mental availability (brand recall)
3. It increases consumer desire to choose the brand
Shocked at the stats? Probably.
But should we be?
Large format DOOH grabs 5x more attention than digital channels
