‘Sometimes the only thing advertising needs to be, is useful.’
I love it when a legacy brand, like Nivea, takes this approach to advertising:
They don’t focus on what the brand can GET from the consumer, but rather what they can GIVE.
Look at this simple OOH campaign from Belgium →
NIVEA partnered with sunscreen dispenser Sundo to offer park-goers the opportunity to protect their skin.
They’re allowing any and every consumer to try their product, and showing themselves as a brand willing to give back to the community.
Quick. Simple. Effective. Brilliant. 👏
Sometimes the only thing advertising needs to be, is useful.
